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Eyewear commerce, automated

NYRHA

See your shop run itself.

Imports the catalog, writes the SEO, syncs prices and fulfils orders — while you stay in control.

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Your shop sells eyewear.Nyrha runs everything else.

Engineered in London · Operated internationally by Horizon

Brand coverage

The brands you carry —
imported and kept up to date.

You choose the models you stock. Nyrha imports them from your supplier accounts and keeps their prices and availability in sync — nothing re-keyed by hand.

PradaTom FordVersaceGucciDolce & GabbanaGiorgio ArmaniSaint LaurentBurberry
Miu MiuEmporio ArmaniMichael KorsVogueJimmy ChooCarreraFendiTiffanyPrada Linea Rossa
Plus every other label you're authorised to sell.
The platform

From supplier to sale — one system that shows its work.

Every step an optician does by hand, Nyrha does automatically. Here's what it actually looks like.

01 · Ingest

Catalog import

Full brand catalogs pulled from supplier portals — images, prices, stock — mapped to your store automatically.

  • Minutes, not weeks
  • Images & barcodes matched
  • New models appear on their own
nyrha.app / catalog
Ray-Ban RB2140Wayfarer · Black
€ 154
Importing
Prada PR 17WSSymbole · Tortoise
€ 320
Synced
Tom Ford FT5634Optical · Havana
€ 285
Synced
Versace VE4361Sun · Black/Gold
€ 189
Synced
02 · AI copy

SEO that ranks, in every language

Unique, keyword-researched product descriptions written automatically — translated for every market you sell in.

  • Titles, meta & full descriptions
  • IT · EN · FR · ES · DE …
  • No more duplicate copy
nyrha.app / seo · RB2140
ITENFRES

Ray-Ban Wayfarer Black — Sunglasses

The iconic Wayfarer in glossy black acetate with G-15 lenses and full UV400 protection. A lightweight unisex frame with a universal fit.

Written & optimised · EN · 42 words
03 · Pricing

Price by hand or by rule

Set each product's price manually, or let your pricing rules do it in bulk — then Nyrha pushes it live to your store and keeps every channel in sync.

  • Manual price or rule-based
  • Rules applied across the whole catalog
  • Synced live to Shopify & other channels
nyrha.app / pricing
ManualRule · −7% vs MSRP
Cost B2B€ 78
MSRP€ 165
Your price€ 154
Live on Shopify · in sync
04 · F-Order

Orders that fulfil themselves

Each sale triggers the matching B2B supplier order. You approve, Nyrha places and tracks it. No more late nights.

  • Sale → supplier order, matched
  • One-tap approve
  • Tracking synced back to the customer
nyrha.app / orders
#1042 · Ray-Ban RB2140→ Luxottica B2B order ready
Approve
#1041 · Prada PR 17WSShipped · tracking synced
Done
#1040 · Versace VE4361Shipped · tracking synced
Done
How Nyrha fits in

Your accounts. Your store.
Nyrha in between.

Nyrha replaces nothing. It connects what you already own and does the work between them.

Your supplier accounts The official B2B accounts you're already authorised on with your distributors.
You bring the authorisation
N
Nyrha engine Imports the catalogue, writes SEO, prices, places & tracks orders — guarded by Argus.
The automation
Your store Everything flows live to the shop your customers already visit.
Shopify live · Woo & Magento soon
Built for authorised retailers. Nyrha runs on the supplier accounts you already hold and does the heavy lifting on top — your authorisations, your prices, your rules, automated.
Human-in-the-loop

Automated,
never autonomous.

Nyrha does the labour, not the judgement. Nothing goes live without your tap.

ARGUS The guardian · always watching
● Monitoring

Named after the hundred-eyed guardian of myth, Argus watches every automated action and stops the system the instant something looks wrong — before it ever reaches a customer.

Circuit breakerArmed — halts on anomaly
Rate limitsSupplier & API kept safe
Stop conditionsPrice drop > 30% → freeze
Full audit logEvery action reversible
Immersive shopping

Three ways to see it,
before buying it.

Confidence before checkout means fewer returns and higher conversion. Two are live today, one is on its way.

Live
Drag to rotate ⟳

Real 3D

1,700+ models in true 3D — spin, zoom, inspect every hinge and material. The closest thing to holding the frame in your hand.

360°

360° view

Photographed all the way around — nothing about the frame is a surprise on arrival.

Live
Try-on previewdrop tryon.mp4 or tryon.jpg here

Virtual try-on

Try any frame on your own face, in the browser. Your camera, your models, your IP.

Coming
The experience, in numbers

What a Nyrha storefront gives
that a chain can't.

0models in real 3D
0brands in stock
0viewable in 360°
0languages, built in
Global by design

One platform.Every market.

Multilingual out of the box, each tenant isolated and secure — so the same system serves an optician in Naples and one in Nantes.

EnglishItalianoFrançaisEspañolDeutschPortuguês+ more
A Horizon platform · Engineered in London · Serving opticians worldwide
Plans

Plans that grow
with your shop.

Every plan includes 3D, 360° and try-on. Free demo on your own catalog, guided setup.

Founding launch — the first 10 paying shops keep this price locked for as long as they subscribe. Then list price applies.
Starter
€499
€249/mo
One brand, online
  • 1 supplier account
  • Up to 300 products
  • 3D + 360° · 15 models
  • Try-on · 500 users / mo
  • Try-on insights
  • 1 language
  • Catalog import & sync
  • Pricing rules
  • AI SEO
  • Automatic fulfilment
  • Spare parts
  • Standard support
Book a demo
Popular
Pro
€999
€499/mo
For a growing store
  • 3 supplier accounts
  • Up to 1,500 products
  • 3D + 360° · 60 models
  • Try-on · 2,000 users / mo
  • Try-on insights · most-tried frames
  • 3 languages
  • Catalog import & sync
  • Pricing rules
  • AI SEO
  • Automatic fulfilment
  • Spare parts · up to 500
  • Priority support
Book a demo
Studio
€1,999
€899/mo
Full catalog, hands-off
  • 6 supplier accounts
  • Up to 5,000 products
  • 3D + 360° · 250 models
  • Try-on · 5,000 users / mo
  • Try-on insights · most-tried frames
  • All languages
  • Catalog import & sync
  • Pricing rules
  • AI SEO
  • Automatic fulfilment
  • Spare parts · up to 2,000
  • Dedicated support
Book a demo
Custom
Let's talk
Build your own plan
  • Everything in Studio
  • Custom 3D design
  • Add supplier accounts
  • Add product capacity
  • Add 3D + 360° models
  • Add try-on volume
  • Add languages
  • Custom integrations
  • Priority onboarding
  • Dedicated support
  • Tailored pricing
Contact us
Nyrha is reserved for licensed opticians with active supplier accounts. · Annual billing: 12 months for the price of 10 (list price). · Coming: prescription (graduated) lenses. · One-time setup from €1,500 (WooCommerce) or €3,000 (Shopify). · All prices exclude VAT.
Ready when you are

Give your shopits time back.

See Nyrha run on your own catalog. A 30-minute demo, no commitment.